Resource Center

Industry-Wide News and Information
All Resources
Posted on: November 3, 2021
Duracell and The American Academy of Pediatrics Join Forces to “Power Safely,” Helping to Further Educate and Drive Awareness to the Importance of Lithium Coin Battery Safety More important than ever due to an increase in battery ingestions* and more time at home during the pandemic March 16, 2021 – BETHEL, Conn.–(BUSINESS WIRE) — Duracell, the most trusted battery brand, announced today that it is teaming up with The American Academy of Pediatrics (AAP) to help educate parents and caregivers about the importance of lithium coin battery safety to help prevent accidental lithium coin battery ingestions. With families spending more time at home combining work and home life into one, lithium coin battery safety is more essential than ever. This is why Duracell, with support from the AAP, is expanding upon its “Power Safely” program, which provides parents and caregivers access to lithium coin battery safety information and resources from their child’s health care provider to help keep their children safe. “Young children are curious by nature, and part of their exploration of the world around them can include putting things in their mouths. This makes it particularly important to keep dangerous objects like small batteries safely stored away,” said pediatrician Ben Hoffman, MD, FAAP, chair of the Council on Injury, Violence, & Poison Prevention of the American Academy of Pediatrics. “We’re all spending more time in our homes, and there are devices everywhere, like remotes, key fobs and thermometers that may include small lithium coin batteries that are a hidden danger. In the past two decades, we’ve seen an increase in emergencies when young children have swallowed lithium coin batteries, as well as button batteries, with sometimes devastating results. Parents should keep batteries away from young children. Secure packaging and product innovations like a bitter coating offer additional layers of safety to help protect children.” Through Duracell’s “Power Safely” initiative, Duracell and the AAP will help to educate parents and caregivers on how to help keep children safe from lithium coin batteries. As part of the safety advice that pediatricians give parents during regular well-child check-ups, AAP recommends pediatricians counsel parents of babies and toddlers to keep lithium coin batteries out of reach. This summer, AAP and Duracell will distribute a lithium coin battery safety checklist to AAP member pediatricians that outlines common household devices that use lithium coin batteries and how to safely store such devices, as well as information on additional layers of protection, like secure packaging and using Duracell’s lithium coin battery with bitter coating to help discourage swallowing. Parents and caregivers can also download the lithium coin battery safety checklist on Duracell.com and HealthyChildren.org. “Duracell is devoted to giving parents and caregivers another line of defense when it comes to helping avoid accidental ingestions, which is why we have launched a non-toxic bitter coating on our most popular lithium coin battery sizes that is designed to help discourage swallowing,” says Roberto Mendez, President, Duracell North America. “Duracell is deeply committed to the relationship with the AAP, which will help educate parents and caregivers on the importance of practicing lithium coin battery safety throughout the home and help guide Duracell as we launch future safety innovations.” “Power Safely” kicked off in October 2020 with the release of an educational campaign and video by Duracell, and Duracell pledges to continue the campaign throughout this year and beyond. The video highlights how even the most child-proofed homes can still have hidden dangers and encourages consumers to practice hands-on prevention steps, like safely storing devices that contain lithium coin batteries away from children and using lithium coin batteries that come in child secure packaging and have a bitter coating. To learn more, please visit Duracell.com or HealthyChildren.org. *Consumer Product Safety Commission: Hospital Emergency Room Treatment for Some Product-Related Injuries Rose During the Pandemic, Even as Overall ER Visits Dropped About Duracell Started in the 1920s, the Duracell brand and company was acquired by Berkshire Hathaway Inc. (NYSE-BRK.A, BRK.B) in 2016 and has grown to be the leader in the primary battery market in North America. The iconic Duracell brand is known the world over. Our products serve as the heart of devices that keep people connected, protect their families, entertain them, and simplify their increasingly mobile lifestyles. Berkshire Hathaway Inc. is a $250B holding company owning subsidiaries that engage in diverse business activities. Visit www.duracell.com for more information; follow us on Twitter.com/Duracell and like us on Facebook.com/Duracell.
Posted on: October 13, 2021
Sour Patch Kids Bites: First they're sour. Then they're sweet. And now they’re extra small! These bite-sized chewy candies pack a summery, mouth-puckering watermelon flavor into a mini, ultra-munchable watermelon shape. SOUR PATCH KIDS Bites are tiny, mischief-filled SOUR THEN SWEET treats. Soft, chewy, and oh so fun, this bite-sized watermelon candy brings some fun to any occasion! Whether you’re planning a road trip, movie night, or party, or simply stocking the snack shelf with treats, resealable bags of bite-sized SOUR PATCH KIDS candy are sure to be SOUR. SWEET. GONE. They’re also great for party favors, care package snacks, gaming snacks, and travel treats, and make fun dessert toppers! Pack Size Information: Small Stand up Bags is the #4 pack type in dollar volume of all Non-Chocolate pack types. This pack size grew 38.5% in dollar volume in the latest 26 weeks. Sources:  1. Innova Market Insights Consumer Survey, Jan 2019, 2. Nielsen Answers, 52 wks W/E 1/25/20 xAOC+C   3. Nielsen Homescan Panel Total US 52Wk Ending 4/06/19, 4. Nielsen Quick Predict,  Dec. 2018 Nielsen Non-Chocolate by pack type L26 wks ending 9.4.21
Product Feature
Celebrate Haribo!
Celebrate Haribo!
Posted on: September 9, 2021
Haribo is a proven winner in their category, with GoldBears being an iconic brand customers know and love. With their 100 anniversary being celebrated, customers can enjoy new products like Limited Time Party Hat gummies and flavors like Blue Raspberry, Pineapple and Watermelon. In addition to their 100 year anniversary, Haribo has other new products like Haribo Sour Kicks Z!NG! This product provides a highly unique sour experience, delivering BIG sour flavor in every bite without the mess of a sour dust coating. Each stylish sneaker will electrify your taste buds with a range of fruity flavors. This new product has strong consumer testing results, it is highly rated by consumers as a fun product! This further expands Z!NG's offering of fun, unique and playful shapes and forms.
Posted on: May 14, 2021
Tillamook Country Smoker Meat Snacks deliver what salty snackers seek while attracting new consumers and offering a strong product affinity with “healthier” products and beverages. Typically on a budget and crunched for time while looking for a protein-packed snack, the c-store meat snack consumer finds exactly what they’re looking for on the fly with both traditional and better-for-you Tillamook Country Smoker meat snack options. With 25% of consumers saying they’re snacking more frequently these days,[1] Tillamook Country Smoker’s diverse portfolio sets store owners up for success in capturing a wide range of shopper snacking demand and maximizing sale potential. Perfect Portable Protein for On the Go Made with premium beef & pork real hardwood smoked to perfection, Tillamook Country Smoker Individually Wrapped Meat Sticks are the fastest growing in the channel and are gaining share.[2] Offered in top-selling flavors that meet consumer preferences, their 1.44oz Individually Wrapped Meat Sticks are also in the Top 10 unit movers in the category with their Pepperoni and Teriyaki sticks moving ~1.5x faster than the category Units/Store/Week average.[3] With 17% of consumers buying more larger sized packages,[4] Tillamook Country Smoker’s 4oz, 10oz & 12oz Smoked Sausages in a Bag also offer a convenient, shareable snacking solution for those seeking more than just 1 meat stick to refuel. The Category Leader in Zero Sugar Innovation Taking a protein-packed approach to convenient, better-for-you snacking, Tillamook Country Smoker Zero Sugar Beef Jerky & Smoked Sausages attract new c-store consumers and drive frequency. With zero sugar, zero carbs, 9-14g of protein per serving, and no MSG, added nitrites, gluten or artificial ingredients, they’re the ideal snack for consumers looking to cut back on sugar consumption without compromising on flavor. Tillamook Country Smoker’s newest addition to their Zero Sugar line-up includes a spicy yet balanced Zero Sugar Hot & Spicy Jerky powered by premium habaneros and available in convenient, resealable bags in small (2.2oz) and big (6.5oz) sizes. Increasing Category Velocity Average with Bulk Meat Snacks The #1 manufacturer of bulk meat snacks for 10+ years, Tillamook Country Smoker raises the Meats Snacks Category Velocity in national chains with its bulk product by 10%.[5] In 2020, Tillamook Country Smoker introduced a new COVID-friendly, “deli-style” wrapped jerky & smoked sausages line. Responding to shifting shopper behavior and preferences that are likely to stick around beyond the pandemic, the individually vacuum-packed nature of these meat sticks locks in freshness and increases shelf life with a packaging design that evokes both small-batch quality and value. The product targets both previous bulk customers and new customers, offering a solution for a $5 snack pack at an accessible, impulse-buy price point that helps increase basket size. Designed for the ultimate merchandising versatility in-store, Tillamook Country Smoker also offers eye-catching, customizable display racks, caddies, and clip strips to make it easy for bulk meat snack fans to stock up. [1] IRI 2021 Snacking Survey % of Consumers [2] IRI L26 12.27.20 Total US Convenience [3] IRI L13 WE 4.18.21 Total US Convenience, IW Traditional Sticks ACV >6.0 [4] IRI 2021 Snacking Survey % of Consumers [5] IRI L26 WE 1.24.21 Total US Convenience
Posted on: April 13, 2021
On March 4th, WB kicked off their marketing efforts for Space Jam: A New Legacy with an exclusive article & cover story on Entertainment Weekly, setting this up to be the hit movie of the Summer!  This is also the first time LeBron is speaking out about this previously top-secret project.  Lastly, the article confirms the previously communicated release date of July 16, 2021! • Entertainment Weekly article In the month of May, you can get your store ready for the Space Jam release with exclusive Ferrara products.
Posted on: March 11, 2021
Now available Oberto Snacks is upsizing the meat snack category with three profitable extra-large extra offerings. Since 1918, Oberto has been making specialty meats the same way founder Constantino Oberto did -with an emphasis on quality, flavor, and a relentless desire to be better every day.  The recipes have been handed down from generation to generation, producing the best tasting jerky and sausages. The most significant trend in meat snacks is the sales explosion of larger packages.  Consumers who used to spend $4-$7.00 for a meat snack are gladly spending $14-$16.00 for extra-large meat snacks – if it is high quality and at a good value for the money.  Capitalizing on this trend means more dollars in your cash register with larger transaction sizes.  The 3-ounce Oberto Cocktail Pep is the number one selling meat snack in the Northwest[1]  Oberto responded to the Consumer upsizing trend by launching its extra-large 12-ounce Cocktail Pep.  This is four times the goodness of the incredibly tasty Cocktail Pep.  In fact, stores that currently carry the 12 oz Cocktail Pep report that it is their number one selling item[2]. Oberto Thin Style jerky is also a top seller in the Northwest.  Real steak is thinly sliced, seasoned with salt and is slow dried in the smoke house.  This simple recipe produces a jerky that “purist” jerky connoisseurs love best.  The texture is tougher than most jerky – but that’s what makes it special.  It lasts longer and delivers the beefiest flavor of any jerky in the market.  Oberto now makes an extra-large 7.2-ounce Thin Style jerky in two popular flavors – Original and Peppered. These new items part of an overall commitment from Oberto Snacks Inc. to stay close to the consumer and produce high-end products aimed at discerning meat snack consumers. [1] Nielsen 52 weeks ending 1 23 2021 [2] Nielsen 52 weeks ending 1 23 2021
Posted on: March 11, 2021
A Shift in Shopping If there is one key trend to come out of the convenience channel through the COVID-19 crisis, it is that consumers are seeking out more take-home options than ever. This is a significant shift from the trends we have seen over the past five years. Where retailers had been focused on reducing the size of their grocery sets and number of large pack options in favor of a broader assortment of single serve snacking and grab-and-go options, we are now seeing space intentionally set aside for take home sizes. Retailers who had been growing their foodservice offerings are now challenged to offer meal solutions in ways that are compatible with carry-out, curbside pickup, or delivery services. Safety Found in Convenience But why exactly are we seeing this shift in consumer habits? Convenience stores by nature are set up for speed. It is easy to get in an out quickly without coming into close contact with other customers. In the current climate this means safety. Many consumers feel that fill-in trips to their local corner store or gas station are a safer choice than venturing to the ever-busy grocery store. Those looking to cut down the number of overall trips are opting for larger pack sizes to get them through. Similarly, consumers are finding solace in preparing meals in the safety and comfort of their own homes. However, busy lifestyles have prevailed through the pandemic causing consumers to continue to seek out time-saving solutions at mealtime. As a result, easy, prepackaged, and prepared options are more important than ever. Convenience stores are primed to be the perfect solution for many consumers by offering the fill-in trip essentials and grab-and-go meal solutions in one location. Mountain Fresh Delivers The Mountain Fresh Brand has always been focused on providing fresh, quality products made with ingredients you love for people on the go. We’re made for adventure, but sometimes navigating that busy pandemic lifestyle is more of an adventure than your favorite weekend hike. Either way, we’ve got you covered. We’re excited to introduce two new product lines designed to fit the needs of today’s c-store consumer. Better for you Snacks in Sharing Sizes We’ve taken six top selling varieties of our Mountain Fresh Snacks and packaged them in resealable stand-up pouches. With twice the product as our car cups consumers can eat a little now and a little later or pass the pouch to the kids in the backseat of the car. Take N’ Bake Pizzas The perfect mealtime solution for busy families on the go, our Mountain Fresh Pizzas never sacrifice quality for convenience. Made with all natural, fresh dough and premium meats, cheeses and vegetables we pack on the ingredients you love. While designed to provide an easy grab-and-go meal solution, retailers can also bake any unsold pizzas in-store to sell by the slice. With three classic varieties – Pepperoni, Cheese, and Supreme – there’s something for everyone. The Mountain Fresh brand is owned and distributed exclusively by Harbor Wholesale
Posted on: February 9, 2021
Visibility. Popularity. Profits. These are just three of the reasons that 5-hour ENERGY has come to be a favorite of independent convenience store owners. No other front-end product offers the margins of 5-hour ENERGY shots.* Since 2004, 5-hour ENERGY has offered adult consumers a way to get a boost in an easy-to-take package. The pioneering energy shot, today 5-hour ENERGY is available in most U.S. convenience stores. The brand is synonymous with the billion-dollar energy shot category, thanks to its national advertising campaigns and major sports sponsorships. 5-hour ENERGY is the only energy shot to offer this market presence. For 2021, Living Essentials LLC is launching a new shot and a major promotion — both designed to boost in-store traffic and help store owners sell more 5-hour ENERGY products. The 5-hour ENERGY Official Sponsor of Getting Stuff Done promotion, which starts Feb. 1, gives consumers a chance to win a share of $100,000. Specially marked countertop and floor displays feature the promotion. These displays come pre-stocked with Watermelon Extra Strength, the latest 5-hour ENERGY shot flavor. Independent C-stores have been critical to the success of 5-hour ENERGY products, which is why Living Essentials is always working on new products and promotions like these to help increase sales. It’s also why the company created the 5-hour ENERGY Retailer Rewards Program — an initiative designed just for small-business owners. Through regular, targeted communications, program members learn about the best ways to sell 5-hour ENERGY, and make more money doing it. A recent communication, “Fix the Mix,” taught owners about the importance of carrying the right 5-hour ENERGY shot flavors, tailoring product selection to each size display rack. By ensuring that every rack is stocked with the correct flavor assortment, store owners maximize their sale and profit potential. Other topics recently covered in member-only emails include the pitfalls of selling bargain-brand energy shots and why it pays to know the people who live and work near your store.  Retailer Rewards program participants also set themselves apart by having the opportunity to promote 5-hour ENERGY sales through free in-store advertising and point-of-sale displays, and branded merchandise available only to members. Interested in learning more about the 5-hour ENERGY Retailer Rewards Program or becoming a member? Visit 5hourEnergyRetailer.com. *Source: Convenience A IRI retail audit, Nielsen 52 weeks ending 5/18/19 and 2018 NACS margin report. Learn more at 5hourEnergyRetailer.com Content provided by Living Essentials LLC.