Product Feature: Cheez-It PUFF'd
The cheesiest poppable snack experience. Bite-sized, melt-in-your mouth, fun poppable shape, deliciously baked with 100% real cheese inside and out, for the cheesiest taste!
Product Feature

Product Feature: Cheez It PUFFd

June 7, 2022

The cheesiest poppable snack experience. Bite-sized, melt-in-your mouth, fun poppable shape, deliciously baked with 100% real cheese inside and out, for the cheesiest taste!

DISRUPT THE CATEGORY WITH CHEEZ-IT

TOP SELLING, ICONIC BRAND: Cheez-It remains the #1 cracker brand* in C-Store with a 46.0 share of Crackers

GROWTH DRIVER: Cheez Its have shown strong growth with +6.5% growth over the past 5 years vs. total cracker category growth of +1.1%

CHEEZ-IT CAPTURES IMPORTANT C-STORE OCCASIONS:   Cheez-It answers the need for Lunch, Afternoon Snack, After Work Bite, and Late Night Snacking

CHEEZ-IT INNOVATION IS INCREMENTAL: Cheez-It has driven category growth, launching platforms that are incremental such as SNAP’d. New CI PUFF’d delivers a distinct product experience to help drive incrementality.

CHEEZ-IT SATISFIES CHEESY, SNACK CRAVINGS:  Delivering the best of both worlds – cravable, 100% real cheese taste of Cheez-It combined with puffy, airy texture for a unique snacking experience on-the-go anytime, anywhere.

STRONG MEDIA SUPPORT:  Massive commercial launch plan surpassing 2019 SNAP’d support, including TV, digital and social marketing, to reach over 80% of Cracker HH’s.

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Posted on: June 7, 2022
• Confectionery Category is growing at 17% YTD in the Pacific Division and both dollar and unit sales are growing• Trips are currently down, however basket sizes are up• Consumers are trading up to larger pack types• Peg Bag and SUP driving growth in Fruity Confections• Peg Bag makes up the largest share of Fruity Confection dollar sales and is up 19.4%• Ensure you are offering a variety of Peg & Stand Up bag items• Mega Pack Segment is driving the largest growth in the Gum Category• Mega Pack is up 103%• Single pack gum is up 13.5% and still the largest pack type in the gum category at 56%• Ensure you are carrying Mega Pack Gum while still offering the form, flavor and variety offered by Singles• Nearly 10% of Confectionery sales would be missed without new items• Support Speed to Market with New Item Innovation Content provided by Mars Wrigley.
Posted on: June 7, 2022
Very Berry Nerds surround fruity, gummy centers. A poppable clusters with a sweet & gummy inside and a tangy & crunchy outside!Nerds Clusters is the #1 driver of growth in C-Store. Nerds Clusters is on fire, with all new launch items ranking #1 across all channels. Very Berry is a proven flavor with strong potential for incrementality!