The cheesiest poppable snack experience. Bite-sized, melt-in-your mouth, fun poppable shape, deliciously baked with 100% real cheese inside and out, for the cheesiest taste!
DISRUPT THE CATEGORY WITH CHEEZ-IT
TOP SELLING, ICONIC BRAND: Cheez-It remains the #1 cracker brand* in C-Store with a 46.0 share of Crackers
GROWTH DRIVER: Cheez Its have shown strong growth with +6.5% growth over the past 5 years vs. total cracker category growth of +1.1%
CHEEZ-IT CAPTURES IMPORTANT C-STORE OCCASIONS: Cheez-It answers the need for Lunch, Afternoon Snack, After Work Bite, and Late Night Snacking
CHEEZ-IT INNOVATION IS INCREMENTAL: Cheez-It has driven category growth, launching platforms that are incremental such as SNAP’d. New CI PUFF’d delivers a distinct product experience to help drive incrementality.
CHEEZ-IT SATISFIES CHEESY, SNACK CRAVINGS: Delivering the best of both worlds – cravable, 100% real cheese taste of Cheez-It combined with puffy, airy texture for a unique snacking experience on-the-go anytime, anywhere.
STRONG MEDIA SUPPORT: Massive commercial launch plan surpassing 2019 SNAP’d support, including TV, digital and social marketing, to reach over 80% of Cracker HH’s.