Sour Patch Kids is delivering on munching with an ALL-NEW bite-sized candy
First they're sour. Then they're sweet. And now they’re extra small! These bite-sized chewy candies pack a summery, mouth-puckering watermelon flavor into a mini, ultra-munchable watermelon shape.
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Sour Patch Kids is delivering on munching with an ALL-NEW bite-sized candy

October 13, 2021

Sour Patch Kids Bites:

First they’re sour. Then they’re sweet. And now they’re extra small! These bite-sized chewy candies pack a summery, mouth-puckering watermelon flavor into a mini, ultra-munchable watermelon shape. SOUR PATCH KIDS Bites are tiny, mischief-filled SOUR THEN SWEET treats. Soft, chewy, and oh so fun, this bite-sized watermelon candy brings some fun to any occasion! Whether you’re planning a road trip, movie night, or party, or simply stocking the snack shelf with treats, resealable bags of bite-sized SOUR PATCH KIDS candy are sure to be SOUR. SWEET. GONE. They’re also great for party favors, care package snacks, gaming snacks, and travel treats, and make fun dessert toppers!

Pack Size Information: Small Stand up Bags is the #4 pack type in dollar volume of all Non-Chocolate pack types. This pack size grew 38.5% in dollar volume in the latest 26 weeks.

Sources:  1. Innova Market Insights Consumer Survey, Jan 2019, 2. Nielsen Answers, 52 wks W/E 1/25/20 xAOC+C   3. Nielsen Homescan Panel Total US 52Wk Ending 4/06/19, 4. Nielsen Quick Predict,  Dec. 2018

Nielsen Non-Chocolate by pack type L26 wks ending 9.4.21

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