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Snack Attack
September 25, 2026
What’s Trending in 2026?
From protein-packed bites and fiber-forward favorites to bold global flavors and better-for-you indulgences, today’s snack aisle is evolving fast. The latest industry trends show consumers are seeking snacks that do more, with a growing focus on nutrition, wellness, convenience, and adventurous flavors.
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Posted on: September 25, 2026
onsumers are no longer reaching for snacks solely to satisfy hunger or indulge a craving. Instead, they're increasingly using snacks to support a variety of needs, from boosting energy and productivity to providing comfort and enjoyment, according to new research from Hartman Group.
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Posted on: September 25, 2026
Snack sales are fueled by bold flavors, health trends and promotional value.
Healthy is trending in the center store, with growth in fiber and protein leading this charge. While customers certainly still value longtime snack staples, the search for functional ingredients and bolder flavors is increasing, and retailers and their vendor partners are responding.
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