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More Than a Treat: Why Shoppers Are Turning Snacks Into Meals

August 27, 2026

onsumers are no longer reaching for snacks solely to satisfy hunger or indulge a craving. Instead, they’re increasingly using snacks to support a variety of needs, from boosting energy and productivity to providing comfort and enjoyment, according to new research from Hartman Group.

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Posted on: August 27, 2026
Snack sales are fueled by bold flavors, health trends and promotional value. Healthy is trending in the center store, with growth in fiber and protein leading this charge. While customers certainly still value longtime snack staples, the search for functional ingredients and bolder flavors is increasing, and retailers and their vendor partners are responding. Read the full story
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