Oberto Snacks is upsizing the meat snack category with three profitable extra-large extra offerings
Now available Oberto Snacks is upsizing the meat snack category with three profitable extra-large extra offerings.
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Oberto Snacks is upsizing the meat snack category with three profitable extra-large extra offerings

March 11, 2021

Now available Oberto Snacks is upsizing the meat snack category with three profitable extra-large extra offerings.

Since 1918, Oberto has been making specialty meats the same way founder Constantino Oberto did -with an emphasis on quality, flavor, and a relentless desire to be better every day.  The recipes have been handed down from generation to generation, producing the best tasting jerky and sausages.

The most significant trend in meat snacks is the sales explosion of larger packages.  Consumers who used to spend $4-$7.00 for a meat snack are gladly spending $14-$16.00 for extra-large meat snacks – if it is high quality and at a good value for the money.  Capitalizing on this trend means more dollars in your cash register with larger transaction sizes. 

The 3-ounce Oberto Cocktail Pep is the number one selling meat snack in the Northwest[1]  Oberto responded to the Consumer upsizing trend by launching its extra-large 12-ounce Cocktail Pep.  This is four times the goodness of the incredibly tasty Cocktail Pep.  In fact, stores that currently carry the 12 oz Cocktail Pep report that it is their number one selling item[2].

Oberto Thin Style jerky is also a top seller in the Northwest.  Real steak is thinly sliced, seasoned with salt and is slow dried in the smoke house.  This simple recipe produces a jerky that “purist” jerky connoisseurs love best.  The texture is tougher than most jerky – but that’s what makes it special.  It lasts longer and delivers the beefiest flavor of any jerky in the market.  Oberto now makes an extra-large 7.2-ounce Thin Style jerky in two popular flavors – Original and Peppered.

These new items part of an overall commitment from Oberto Snacks Inc. to stay close to the consumer and produce high-end products aimed at discerning meat snack consumers.

[1] Nielsen 52 weeks ending 1 23 2021

[2] Nielsen 52 weeks ending 1 23 2021

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Posted on: March 11, 2021
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Posted on: March 11, 2021
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