New Ritz Crispers – An opportunity to accelerate cheese cracker growth for the convenience channel
New Ritz Crispers – An opportunity to accelerate cheese cracker growth for the convenience channel
Product Feature

New Ritz Crispers – An opportunity to accelerate cheese cracker growth for the convenience channel

August 28, 2020

Ritz Crispers have a universal appeal to anyone who loves cheese crackers. Ritz Cheese Crispers Cheddar Chips are oven baked, not fried, with a delightfully crispy, thin texture and an irresistible crunch. Made with real cheese, Ritz potato and wheat chips have a sharp flavor that is satisfyingly delicious. Pack these potato and wheat snack chips in lunchboxes for a crunchy companion to sandwiches.

  • Cheese Crackers Are 1.3x More Important To Convenience Shopper Than Total U.S.
  • Cheese crackers have the highest repeat purchase rate than other cracker types.
  • The cracker category is large at $215M and growing +16.25%.
  • Cheese crackers are exceeding Category Growth at +20%.
  • Cheese crackers are 34$ incremental to the cracker category.
  • New Ritz Crispers are estimated to be ~50% incremental to the total cracker category.
  • Ritz brand is growing both in the convenience channel and total US sales.

Information provided by Mondelez.

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