NERDS is expanding its fun and innovative candy line with the launch of the crunchy, gummy, yummy invention you've been waiting for... new NERDS Gummy Clusters!
Introducing NERDS Gummy Clusters
December 14, 2020
NERDS is expanding its fun and innovative candy line with the launch of the crunchy, gummy, yummy invention you’ve been waiting for… new NERDS Gummy Clusters! Each poppable piece has crunchy, tangy, mini NERDS clustered around a sweet gummy center for a fun-to-eat, dual-texture treat. Available in the Nerds Rainbow flavor with a fruity gummy, this shareable treat is also perfect for on-the-go snacking.
NERDS believes in the power of teamwork. It took a creative and nerdy team of scientists, engineers, researchers, marketers, and more to bring to life the idea of incredible NERDS-coated gummies. NERDS is the playful and fun-to-eat candy with a variety of delicious, crunchy, chewy and gummy options: Original NERDS including the iconic dual-flavored box, NERDS Ropes, Big Chewy NERDS… and now NERDS Gummy Clusters. The original iconic box couples two complementary flavors with dual chambers, allowing candy lovers to pour out perfectly imperfect pieces of pure delight. NERDS Ropes give fans a chewy, fruity string packed with crunchy, sweet NERDS, and Big Chewy NERDS and Sour Big Chewy NERDS have a crunch that surrounds a chewy center. The new NERDS Gummy Clusters have tangy, crunchy, mini NERDS clustered around a sweet gummy center for a poppable tasty bite.
The NERDS brand believes that everyone is perfectly imperfect, just like its candy, and wants to encourage people to embrace and celebrate the nerdiness in everyone. The brand champions unleashing your passion, smarts, and creativity to be great at something, anything and everything you choose. NERDS come in many shapes, sizes and colors – and no NERDS are exactly the same. NERDS stories feature six different colors of NERDS characters who each represent a different type of NERDS personality, from creative to spontaneous, and the NERDS characters are always better when they work together.
On March 4th, WB kicked off their marketing efforts for Space Jam: A New Legacy with an exclusive article & cover story on Entertainment Weekly, setting this up to be the hit movie of the Summer! This is also the first time LeBron is speaking out about this previously top-secret project. Lastly, the article confirms the previously communicated release date of July 16, 2021!
• Entertainment Weekly article
In the month of May, you can get your store ready for the Space Jam release with exclusive Ferrara products.
Now available Oberto Snacks is upsizing the meat snack category with three profitable extra-large extra offerings.
Since 1918, Oberto has been making specialty meats the same way founder Constantino Oberto did -with an emphasis on quality, flavor, and a relentless desire to be better every day. The recipes have been handed down from generation to generation, producing the best tasting jerky and sausages.
The most significant trend in meat snacks is the sales explosion of larger packages. Consumers who used to spend $4-$7.00 for a meat snack are gladly spending $14-$16.00 for extra-large meat snacks – if it is high quality and at a good value for the money. Capitalizing on this trend means more dollars in your cash register with larger transaction sizes.
The 3-ounce Oberto Cocktail Pep is the number one selling meat snack in the Northwest Oberto responded to the Consumer upsizing trend by launching its extra-large 12-ounce Cocktail Pep. This is four times the goodness of the incredibly tasty Cocktail Pep. In fact, stores that currently carry the 12 oz Cocktail Pep report that it is their number one selling item.
Oberto Thin Style jerky is also a top seller in the Northwest. Real steak is thinly sliced, seasoned with salt and is slow dried in the smoke house. This simple recipe produces a jerky that “purist” jerky connoisseurs love best. The texture is tougher than most jerky – but that’s what makes it special. It lasts longer and delivers the beefiest flavor of any jerky in the market. Oberto now makes an extra-large 7.2-ounce Thin Style jerky in two popular flavors – Original and Peppered.
These new items part of an overall commitment from Oberto Snacks Inc. to stay close to the consumer and produce high-end products aimed at discerning meat snack consumers.
 Nielsen 52 weeks ending 1 23 2021
 Nielsen 52 weeks ending 1 23 2021