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What’s in Store for Dairy in 2018?

January 24, 2018

While the dairy section has struggled, dairy items are key purchases for most households.

The International Dairy Deli Bakery Association (IDDBA)’s What’s in Store 2018 report noted that while dairy has seen declines in both sales and volume, dairy still has a household penetration rate of 97.7%.

This is one of hundreds of findings in What’s in Store 2018, the latest edition of the annual trends publication from the (IDDBA), and What’s in Store Online, a collection of over 150 downloadable graphs and tables, as well as links to white papers and trends articles.

Other findings in the book’s “Dairy Sales and Retail Trends” chapter include:

  • The average household purchases dairy items 44 times per year.
  •  Almond milk, and other plant-based milk alternatives, have proved to be a long-term trend rather than a fad.
  • Dairy superconsumers mentioned that they use dairy as snacks.
  • Dairy naturally contains many vitamins and nutrients. It’s such a missed opportunity that they aren’t more prominently called out, according to Matt Lally of Nielsen Fresh.

“You can’t ignore dairy,” said Kathryn Pereira, education coordinator, IDDBA. “Dairy fulfills many shoppers needs, be it for additional protein, fueling athletic endeavors, snacking, or incorporating it into any meal. It’s versatile.”

With over 30 years of credible reporting, What’s in Store is an essential resource for dairy, deli, bakery, foodservice, and cheese departments and industries, providing vital data on retail and market trends, growth, and category changes shaping the food industry. What’s in Store is a secondary resource that is developed through both interviews with industry experts and sourcing third-party data and trends.

This year’s edition again features a continuous storyline to improve user efficiency and provide greater clarity for professionals needing to understand today’s retail world. Through five themes, readers gain new insights and learn about marketplace influences.

  • The Economy & Retail Trends
  • Channels and Competition
  • Consumer Lifestyles
  • Eating Trends

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