July 9, 2020
In a fast-paced world where consumers’ lifestyles and identities are quickly evolving, so too are their expectations around food. Great-tasting food is still incredibly important. But it’s become table-stakes, because in today’s world, consumers need so much more from the brands they buy. Consumers are seeking elevated experiences, creating a more personalized approach to overall wellness (including mental health), and looking for innovation to aid in quick, and expressive decision-making.
(McKinsey & Company).
All snack food types are winning in the morning, and on & off munching has become less sweet while savory is growing.
Salty Snacks is one of the strongest performing categories in C-Stores, generating $15.76 in revenue per 100 store visitors, well above average for the channel.
Salty Snacks has very strong appeal to a variety of ethnic groups, as Hispanic (18%) and African American (14%) shoppers are heavily overrepresented relative to their storewide averages.
Caucasian shoppers, who represent the lion’s share of shoppers storewide, under-index at 66% of Salty shoppers. Salty Snacks shoppers also are slightly younger than the general shopping
populace of the stores. Millennials represent 52% of Salty shoppers, on the high side of average, while Children under 18 account for 2% (above average).
Warehouse Salty is up +1.3% in the Pacific Division over the past year. Chex Mix, Bugles, and Gardetto’s are all in the Top 10 brands for the region. Gardetto’s Original Snack Mix is the #1 item by dollar sales in the market, followed by Cheez It Grab N Go Cheddar 3oz. Gardetto’s Rye Chips, Chex Mix Traditional 3.75oz, Chex Muddy Buddies.
Article content provided by General Mills.