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Sales of Pet Gifts Soar this Holiday Season

December 23, 2016

In 2016, dog and cat toys in the U.S brought in retail sales of approximately $1 billion.

As convenience stores stock up on gifts for last-minute holiday shoppers, they would be wise to include some stocking stuffers for furry family members.

These days stocking stuffers and bow-wrapped presents are increasingly extending to non-human loved ones especially in the growing market for cat and dog toys, according to market research firm Packaged Facts in the brand new report “Durable Dog and Cat Petcare Products in the U.S.”

In the report, pet toys for dogs and cat encompasses a wide range of product types, styles and materials, from simple rubber and rope toys to high-tech items designed to help keep the pet active and entertained while the owner is away, in addition to cat scratchers and play furniture—a lucrative industry.

Thank—or perhaps blame—the influx of trends stemming from the human/animal bond for the uptick in seasonal pet toys. The U.S. pet market has already seen some of the biggest celebrity names cross over from the human side, including Martha Stewart, who’s PetSmart exclusive line of toys, leashes, bedding, collars, grooming supplies, and apparel includes seasonal Christmas themed items for our furry friends. Likewise, Allure Pet Products which features Barnyard and Woodland animals, in addition to its HuggleHound Knotties, has been known to produce special holiday characters such as a Santa Sock Monkey Knottie and a Santa Knottie in festive red and white for Christmas stocking stuffers.

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