June 5, 2019
In 1994, BIC a world leader in lighters, and the Consumer Product Safety Commission (CPSC), ushered in a new era of lighter safety, mandating that lights like BIC’s sold in the U.S. have enhanced child-resistant features to reduce the risk of children accidentally starting fires with lighters. BIC was instrumental in enabling this new rule, providing critical support to CPSC. That same year, BIC partnered with Fireproof Children, a division of Community Health Strategies focused on fire safety education, to launch a public education program “play safe to be safe!” to educate young children about fire safety.
Over the past 25 years, the efforts of BIC, CPSC, Fireproof Children and many other dedicated organizations and individuals have proven action and advocacy work to improve lighter safety. Since the government mandated child-resistant lights and following public education efforts, the U.S. has seen declines in the number of serious fires, number of structure fires started by children, and children starting fires while playing with lighters and matches.
However, now all changes since 1994 have been for the better. Not all lighters are created equal, which is why it’s important to sell high-quality lighters in your store.
Low-quality generic lighters are flooding the U.S. marketplace. 70% of the lighter models tested in the U.S. did not meet safety standards set by American Society for Testing and Materials International. This means they can lead to serious fires, property damage or injuries.
BIC Lighters meet or exceed all safety standards. By stocking BIC in your store, you are helping to educate your customers on high-quality lighters and the importance of them. Plus, with their wide variety of patterns and lighter options, your customers are sure to find a lighter that fits their personal style.
Check out the June 2019 Promo Book to learn more about BIC and see the current deal on their products!
Information was provided by BIC Lighters.