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New Product Trend of the Year: Organic

January 27, 2017

Organic products aren’t new to your shelves—organic produce and fresh products have been around for a long time. But the trend that those products started years ago came to a climax in 2016. Products with organic attributes grew in sales volume by more than 13% last year, according to Nielsen. And they’re growing in more than just the fresh categories. Beverages were the seventh top-selling organic category in the 52 weeks ending Oct. 29, 2016.

While price is still a factor, consumers that are focused on health and wellness are willing to pay that premium. Chicago-based Technomic’s 2016 Healthy Eating Consumer Trend Report shows that 44% of consumers say they are more likely to purchase, and are willing to pay at least slightly more for, a menu item with organic claims. And they think they taste better, with 40% of consumers saying organic food is tastier than nonorganic food, up from 33% of consumers in 2014.

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