May 30, 2016
New report explains ‘The Why? Behind The Dine’
JACKSONVILLE, Fla., & CHICAGO — Fifty-two percent of consumers have purchased a prepared or made-to-order meal at a convenience store in the past month, and over the past three months, 22% of consumers ate prepared foods at home purchased at a c-store and 14% ate prepared foods in the dining area of a convenience store.
The numbers, reported in the second annual “The Why? Behind the Dine” report from Acosta and Technomic Inc., suggest an increasing willingness by consumers to purchase prepared food from traditionally packaged-food retail destinations.
“The changing food landscape includes many meal solutions that didn’t even exist five or 10 years ago,” the report says. “When asked about their behaviors during the three months prior to the survey, diners reported purchasing food across a wide range of options.”
These options included grocery stores, which show an even greater popularity with consumers as a prepared-food alternative.
According to the report, over the past three months:
And the younger the consumer, the more willing they are to purchase food from a grocer.
“There have been a variety of factors affecting the food landscape over the past 30 years,” said Colin Stewart, senior vice president of Acosta, Jacksonville, Fla. “Consumers’ desire for more convenient options in today’s fast-paced world is driving new technologies like mobile apps that can be used to track nutrition, find restaurant and retailer promotions and offers, or order foodservice and groceries for home delivery.”