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Displaying the Wares

July 18, 2016

Convenience retailers are optimizing space by creating distinctive displays that draw customers into the store and maximize incremental and impulse sales.

By Lisa White, Contributing Editor

Although it may seem unconventional for a convenience store to take floor space away from a traditional gondola area, shifting the focus to higher-margin foodservice items turned out to be the right choice for Tennessee-based Git ‘N Go Market Stores.

The retailer recently remodeled its four Tennessee stores, creating space in high-traffic areas for foodservice items and fountain beverages. “We repositioned the grab-and-go area by the front door to better highlight our fresh food offerings,” said William Baine, CEO of Git ‘N Go. “The results have been positive.”

Convenience retailers are enhancing in-store displays and updating planograms to better take advantage of rising in-store sales opportunities. At the recent National Association of Convenience Stores (NACS) State of the Industry Summit, studies showed that inside sales in convenience stores grew 5.8% in 2015 to $226 billion, representing close to 40% of total convenience store sales. This was up from 29% in 2013.

Foodservice remains one of the most profitable categories in this segment, with 56% average margins. Data presented at the NACS State of the Industry Summit is preliminary and derived from company submissions as of March 31.

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