Habor Wholesale Foods

Menu

News. Blog. Announcements.

Why Convenient Packaging Matters

August 25, 2017

Many convenience store customers are dashboard diners. As mentioned in the May 2017 issue of NACS Magazine, the majority of those who purchase a sandwich or meal (56%) will eat it in the car. At night, nearly 3-in-4 (73%) plan to do the same.

This raises an important question: Do your stores offer car-friendly products and packaging?

Customers are looking for it. A recent survey of more than 3,500 GasBuddy users asked about the foodservice attributes that they look for when traveling. The number one response (63.3%) was “convenient/easy to hold.”

Driving with greasy fingers, struggling to find a place to set our food, setting down a pizza tray only to discover that grease has soaked through and left a mark on the car—it’s frustrating. Even worse: products that spill or slide about can become a dangerous distraction.

The good news is that some convenience stores and companies have already made car-friendly packaging a priority. When considering your options, here are four strategies that work:

1. Use the cup holder
Scrambled eggs are especially messy when they spill. Fortunately for QuikTrip’s customers, the breakfast bowls are sold in car-friendly snap-top containers that fit easily in cup holders. For those who grab and go on their morning commutes, this makes it easy to safely enjoy a few bites at each stoplight.

Read Full Article