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Why Convenient Packaging Matters

August 25, 2017

Many convenience store customers are dashboard diners. As mentioned in the May 2017 issue of NACS Magazine, the majority of those who purchase a sandwich or meal (56%) will eat it in the car. At night, nearly 3-in-4 (73%) plan to do the same.

This raises an important question: Do your stores offer car-friendly products and packaging?

Customers are looking for it. A recent survey of more than 3,500 GasBuddy users asked about the foodservice attributes that they look for when traveling. The number one response (63.3%) was “convenient/easy to hold.”

Driving with greasy fingers, struggling to find a place to set our food, setting down a pizza tray only to discover that grease has soaked through and left a mark on the car—it’s frustrating. Even worse: products that spill or slide about can become a dangerous distraction.

The good news is that some convenience stores and companies have already made car-friendly packaging a priority. When considering your options, here are four strategies that work:

1. Use the cup holder
Scrambled eggs are especially messy when they spill. Fortunately for QuikTrip’s customers, the breakfast bowls are sold in car-friendly snap-top containers that fit easily in cup holders. For those who grab and go on their morning commutes, this makes it easy to safely enjoy a few bites at each stoplight.

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