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Big Year for the Big Game

January 26, 2018

Consumers are expected to spend $15.3 billion on this year’s Super Bowl.

American adults are expected to spend $15.3 billion as an estimated 188.5 million people watch the New England Patriots take on the Philadelphia Eagles in the Super Bowl next month, according to the annual survey released by National Retail Federation and Prosper Insights & Analytics. Projected viewership is the same as last year but total spending is up 8.5% from $14.1 billion in 2017.

“Whether throwing their own party, heading to a friend’s house or gathering at their favorite bar or restaurant, consumers are ready to spend on the big game,” NRF President and CEO Matthew Shay said in a press release. “Super Bowl shoppers will find retailers well-stocked on decorations, apparel, food and all other necessities to cheer on their favorite team.”

Of the 76% of those surveyed who plan to watch the game, 82% say they will purchase food and beverages—up slightly from 80% last year—and the highest in the survey’s history. Those between the ages of 25 and 34 will spend the most of any age group at an average of $118.43.

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